Join Us at SAMS Europe 2025 in Amsterdam

SAMS Europe is the largest gathering of SAM and ITAM professionals — and your chance to connect, learn, and lead.

The Future Is Now

As software ecosystems grow more complex and fast-paced, strategic license management is no longer optional — it’s essential. Join the conversation shaping the next generation of IT Asset Management.

Don't miss our session "The Next Chapter in IT Asset Management: AI-Driven, Automated, Accountable"
Date: October 6
Time: TBA

What we’ll cover:

• Smarter, scalable ITAM with AI
• Where human insight still matters
• Real-world use cases: Invoice recognition, EULA analysis, Chatbot-driven license audits

Strategic SAM Must Evolve

With rapid software adoption and agile DevOps demands, maintaining control over cost, compliance, and continuity is more challenging than ever. AI, cloud-native tools, and dynamic licensing models are redefining what effective SAM looks like — making it mission-critical.