May 29, 2018

New Sales Director joins Aspera, market leader for license management

Achim Rudolph-Rolfes is responsible for Aspera’s continuing international expansion

Aachen, Germany, May 29, 2018 – Strengthening the management of Aspera, the leading provider of solutions and services in the Software Asset Management (SAM), Achim Rudolph-Rolfes has been named Managing Director Sales, as of May 1, 2018. In this role, he will continue to develop the expanding company’s international distribution.

Achim Rudolph-Rolfes has long-standing experience in the software sector at Orgadata AG. He has overseen and managed the company’s growth for years, most recently in a dual role as Sales Director of Orgadata AG and Managing Director of Orgadata Australia Pty. Ltd. in Brisbane, Australia. As Sales Director, he successfully built up international sales structures in Benelux, France, Spain, Portugal, Brazil and Australia as well as a partner distribution network in South Africa, Russia and China.

“Achim Rudolph-Rolfes is the perfect addition to our management team and has repeatedly proven his strength in implementation,” explains Olaf Diehl, Managing Director of Aspera GmbH. “The strong momentum in the license management market requires greater attention to the product portfolio, especially in the cloud, which I will now focus more on. Aspera differs significantly from other providers in focusing our SaaS solutions exclusively on the relevance for our customers.”

“Aspera stands for quality and high customer satisfaction," says new Managing Director Achim Rudolph-Rolfes. “The technology is characterized by not only displaying and interpreting accurate, up-to-date licence costs, but also allowing them to be deeply optimized and freely simulated, regardless of current environments. My goal is to align the global sales strategy with the next generation of products and inspire new customer groups with my team.”

Aspera is headquartered in Aachen with numerous branch offices in Europe, the USA and Japan, and operates worldwide across a growing partner sales network. The Aspera Cloud Platform covers all major SaaS applications. All Aspera solutions go beyond the SAM provider's usual transparency factor in the SAM industry, providing active, automated monitoring and controlling of licence costs.

Press contact worldwide

Heike Lorey
Aspera GmbH
Tel.: +49 241 963-3261
Email: heike.lorey(at)