The Forrester Wave™: Software Asset Management Solutions, Q1 2025

The Best SAM Providers in 2025

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When choosing your SAM solution, "The Forrester Wave™: Software Asset Management Solutions, Q1 2025" helps you identify the solution that best meets your needs.

Why download this study?

In-depth assessment of major SAM vendors
Market Trends: Businesses are facing challenges in their software operations, including excessive spending, compliance risks, security vulnerabilities, and inefficient software usage
Recommendations: Vision of vendors with a vision of integrating AI and Machine Learning into their solutions, but also SaaS and FinOps functionalities to optimize costs, improve productivity and ensure profitability in an increasingly SaaS-driven environment
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USU, with its portfolio of solutions designed for large accounts, is proud to be recognized as a Leader in The Forrester Wave™: Software Asset Management Solutions, Q1 2025.
This recognition confirms that our customers can benefit from a powerful Software Asset Management (SAM) solution, which has evolved from a simple SAM tool to an IT Asset Management (ITAM) solution offering both visibility and optimization for the management of hardware (HAM), software (SAM) and SaaS.
We've integrated AI into the core of our innovation to improve both user functionality, such as SAM chatbots and knowledge management tools, and back-end operations, such as EULA recognition and SaaS license management.
Our vision is clear: to enable hybrid businesses to efficiently manage their IT through an ITAM/SAM solution that can integrate IT Service Management (ITSM) and Enterprise Service Management (ESM).
Please note: USU received the maximum score on 9 of the 14 criteria assessed.

Source: The Forrester Wave™: Software Asset Management Solutions, Q1 2025 – The Nine Providers That Matter Most and How They Stack Up by Biswajeet Mahapatra, Frederic Giron, Min Say, and Bill Nagel
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.
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USU Leads the SAM Rankings:

USU, with its portfolio of solutions designed for large accounts, is proud to be recognized as a Leader in The Forrester Wave™: Software Asset Management Solutions, Q1 2025.

This recognition confirms that our customers can benefit from a powerful Software Asset Management (SAM) solution, which has evolved from a simple SAM tool to an IT Asset Management (ITAM) solution offering both visibility and optimization for the management of hardware (HAM), software (SAM) and SaaS.

We've integrated AI into the core of our innovation to improve both user functionality, such as SAM chatbots and knowledge management tools, and back-end operations, such as EULA recognition and SaaS license management.

Our vision is clear: to enable hybrid businesses to efficiently manage their IT through an ITAM/SAM solution that can integrate IT Service Management (ITSM) and Enterprise Service Management (ESM).

Please note: USU received the maximum score on 9 of the 14 criteria assessed.

Source: The Forrester Wave™: Software Asset Management Solutions, Q1 2025 – The Nine Providers That Matter Most and How They Stack Up by Biswajeet Mahapatra, Frederic Giron, Min Say, and Bill Nagel
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.