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Top 10 IT Asset Management Tools in 2025: Compare USU, Flexera, ServiceNow & More

Written by Robbie Plourde | Aug 19, 2025 8:28:49 AM

As digital infrastructures grow more complex, IT Asset Management (ITAM) is no longer just about inventory tracking. In 2025, it's a strategic necessity. Companies face rising software costs, sprawling SaaS portfolios, hybrid infrastructures and compliance demands from every direction. The right ITAM software doesn’t just trackβ€”it transforms. 

Whether you're optimizing licenses, preparing for audits or aligning IT operations with finance, this guide will help you evaluate the top 10 ITAM tools on the market and discover which solution fits your unique environment best. 

Why ITAM Matters in 2025 

How We Chose These 10 Vendors 

This list is based on a combination of: 

  • Feature depth across software, cloud and hardware asset management 
  • FinOps & SaaS optimization capabilities 
  • Scalability for enterprise and hybrid IT environments 
  • Independent analyst recognition (e.g., Forrester, G2) 
  • Availability of automation and AI features 
  • Regional compliance and hosting (e.g., EU data centers) 

πŸ” Comparison Table: Top ITAM Tools in 2025 

Vendor

SaaS & FinOps 

AI-Powered Automation

In-House Services 

Hybrid IT Support 

Total Cost of Ownership 

Best Fit 

🟒 USU 

βœ… Full lifecycle visibility,

βœ… Write-back + cloud chargeback 

βœ… AI invoice & software recognition

βœ… Automated SaaS onboard./
offboarding 

βœ… Delivered by internal experts

βœ… No outsourcing 

βœ… On-prem, SaaS, and hybridβ€”fully supported 

πŸ’² Transparent, modular pricing

πŸ’² Better ROI, faster deployment 

Enterprises seeking fast ROI, reduced overhead, and FinOps alignment 

Flexera/Snow 

β˜‘οΈ Strong discovery, Limited FinOps execution 

β˜‘οΈ Some automation, no AI engine 

❌ Often delivered via partners or outsourcing 

βœ… Hybrid and data center-focused 

πŸ’Έ High license + service costs 

Large enterprises with SAM-heavy focus 

ServiceNow 

β˜‘οΈ Add-on to ITSM

Limited SaaS governance 

β˜‘οΈ Basic rules engine

No intelligent automation 

❌ Requires partner ecosystem 

β˜‘οΈ SaaS-native, weaker on-prem control 

πŸ’Έ High platform dependency + customization costs 

Organizations already deep in the SNOW ecosystem 

Lansweeper 

❌ No SaaS or FinOps logic 

❌ No AI or automation features 

❌ No service offering 

βœ… Lightweight on-prem / SaaS tracking 

πŸ’² Low software cost, but manual effort high 

IT teams needing simple asset discovery 

Ivanti 

β˜‘οΈ Basic SaaS visibility 

β˜‘οΈ Moderate automation

No AI 

❌ Limited service delivery 

β˜‘οΈ Primarily endpoint-centric 

πŸ’² Affordable, limited scalability 

Endpoint-focused orgs or patching-led ops 

ManageEngine 

β˜‘οΈ Entry-level SaaS support 

❌ No automation / AI 

❌ No managed service 

β˜‘οΈ Suitable for SMBs and ITAM starters 

πŸ’² Very low software cost, High DIY workload 

Small to mid-sized businesses 

Certero 

β˜‘οΈ SaaS insights + cloud tools 

β˜‘οΈ Some automation

No AI engine 

❌ Service via partners 

β˜‘οΈ Broad deployment options 

πŸ’² Moderate licensing, Service extra 

Flexible deployments with internal ITAM teams 

Matrix42 

β˜‘οΈ EU-focused SaaS / ITAM 

β˜‘οΈ Rules automation

No AI 

❌ Limited service footprint in North America 

β˜‘οΈ Strong compliance & data security 

πŸ’² Moderate software cost 

EU-based orgs or NA teams with data sovereignty needs 

Device42 

❌ No SAM / FinOps scope 

❌ No automation / AI 

❌ No service delivery 

βœ… Strong CMDB + infrastructure view 

πŸ’² Affordable for niche use 

IT teams needing infrastructure mapping 

BMC Helix 

β˜‘οΈ Add-on FinOps tools 

β˜‘οΈ Rules-based automation 

❌ Partner-led service delivery 

β˜‘οΈ SaaS-native platform 

πŸ’Έ High total ownership cost 

Enterprises focused on ITSM stack extension 

 

Top 3 ITAM Tools: Deep Dive 

  1. USU ITAM

A Forrester Wave Software Asset Management Leader and recognized by the G2 vendor platform, USU ITAM offers full lifecycle asset management across on-premises, SaaS, cloud and hybrid environments. Standout features include: 

  • AI-powered invoice and software recognition 
  • FinOps support: SaaS writeback, cloud cost allocation, showback/chargeback 
  • Modular, flexible deployment (on-prem or cloud) 
  • In-house managed services team for ongoing optimization 
  • Hosting in the EU for data sovereignty compliance 
  • ServiceNow-ready: A powerful data connector integrates your company’s ServiceNow system with the USU ITAM system. 

Best for: Enterprises with complex, hybrid environments and FinOps goals 

  1. Flexera/Snow

Industry veterans with strong license optimization capabilities, especially for datacenter environments. 

  • Custom metrics, complex license logic 
  • Strong normalization engine 
  • Better for traditional SAM, less focus on SaaS/FinOps 

Best for: Large global enterprises with legacy systems and deep license complexity 

  1. ServiceNow SAM Pro

SAM Pro as part of the broader ServiceNow ITSM ecosystem. 

  • Native integration with CMDB and incident/problem management 
  • Suitable for existing ServiceNow customers 
  • SaaS and cloud features are less mature 

Best for: Organizations already invested in ServiceNow for ITSM 

Other Notable Vendors 

Each of these tools has a niche: 

  • Lansweeper – lightweight discovery & inventory 
  • Ivanti – strong in endpoint & patch integration 
  • ManageEngine – cost-effective for SMBs 
  • Certero – flexible & modular 
  • Matrix42 – compliance-focused, popular in EU 
  • Device42 – great for infrastructure visibility 
  • BMC Helix – strong in ITSM/ITOM environments 

How to Choose the Right ITAM Tool 

When comparing tools: 

  • Match features to your priorities: SaaS control? Audit prep? Cloud cost tracking? 
  • Consider internal resources: Do you need managed services? 
  • Evaluate deployment preferences: SaaS, on-prem, or hybrid? 
  • Verify compliance needs: Especially for public sector or EU data residency 

Ready to Compare?

Want a side-by-side breakdown of features, strengths and limitations?

Download the Full Vendor Comparison PDF 

Or book a demo with USU ITAM to see how we support hybrid, SaaS and cloud environments with the power of AI and managed services. 

 

FAQ 

What is the best ITAM tool for SaaS cost control? 

USU stands out for its built-in FinOps features like SaaS writeback, cloud cost allocation and license optimization. 

Which ITAM tool supports on-prem and cloud equally well? 

USU, Flexera/Snow and ServiceNow support hybrid environments. USU adds unique AI and managed services to simplify success. 

How is USU different from ServiceNow ITAM? 

ServiceNow is ITSM-centric with add-on ITAM functionality. USU is a full-featured ITAM platform purpose-built for optimization, compliance, and cost savings. 

 

Smarter ITAM starts here. With USU.