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May 20, 2026
3:00 – 3:45 PM
When ITAM Grows Up: Taking Control of SaaS
A Bayer customer story on how one ITAM team brought governance, cost transparency, and renewal control to a sprawling SaaS portfolio.
The challenge
No single source of truth
SaaS inventory scattered across IT, finance, and business units — no one has the full picture.
Salesforce negotiation
Controlling cost and negotiate without oversight of what you really need, use or can cut.
Finance wants answers you don't have
Cost allocation by department — still a spreadsheet exercise.
What you will take away
- How Bayer defined SaaS ownership within their existing ITAM structure and got leadership buy-in
- The discovery and normalization process behind their first reliable SaaS inventory
- How they moved from reactive renewal tracking to a proactive governance model
- What's realistic with automation — and what took longer than expected
- Concrete results: cost avoidance, licenses reclaimed, audit readiness improved
- The discovery and normalization process behind their first reliable SaaS inventory
- How they moved from reactive renewal tracking to a proactive governance model
- What's realistic with automation — and what took longer than expected
- Concrete results: cost avoidance, licenses reclaimed, audit readiness improved
In this session we'll cover: Where SaaS governance stands today and why ITAM teams are increasingly the ones being asked to own it. In a lively interview format, Chris from Bayer will walk you through their story: what the environment looked like, what triggered the initiative, and how they defined success early on — covering the full journey from sprawl to structure: how they built a reliable SaaS inventory, established a governance framework, gained cost transparency, and moved from reactive to proactive renewal management.
We close with measurable outcomes and honest lessons learned.
Speaker
Emil Hanfstaengl
Executive Consultant
Christopher Bradburn
IT Relationship Manager, Bayer
