What you will take away

How Bayer defined SaaS ownership within their existing ITAM structure and secured the leadership buy-in necessary for long-term success.
The discovery and normalization process behind their first reliable SaaS inventory, providing the visibility needed for effective license optimization.
How they moved from reactive renewal tracking to a proactive governance model that integrates automated contract compliance checks.

What's realistic with automation—and an honest look at which parts of the optimization journey took longer than expected.
Concrete results: documented cost avoidance, hundreds of licenses reclaimed, and a significant boost in audit readiness.

In this session we'll cover: Where SaaS governance stands today and why ITAM teams are increasingly the ones being asked to own it. In a lively interview format, Chris from Bayer will walk you through their story: what the environment looked like, what triggered the initiative, and how they defined success early on — covering the full journey from sprawl to structure: how they built a reliable SaaS inventory, established a governance framework, gained cost transparency, and moved from reactive to proactive renewal management.

We close with measurable outcomes and honest lessons learned.

License Transparency at Scale for Bayer

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When ITAM Grows Up: Taking Control of SaaS

The challenge

No single source of truth

Salesforce negotiation

Finance wants answers you don't have

What you will take away

Speaker

Emil Hanfstaengl

Christopher Bradburn

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