USU appoints new Senior Vice President Marketing & Branding

On November 1, 2019, Maryam Danesh Kajouri took on the position of Senior Vice President Marketing & Branding of the USU Group. In this function, she is a member of the Senior Leadership team and reports directly to Dr. Benjamin Strehl, Executive Vice President and a member of the Management Board of USU.

Danesh Kajouri’s task is to develop the Group’s global marketing strategy further in order to accelerate its international growth. This includes the clear positioning and targeted marketing of USU’s products in addition to strengthening both the USU brand and public awareness of the company.

Prior to coming to USU, Danesh Kajouri was Global Head of Marketing & Product Marketing at CREALOGIX, an internationally active fintech company, where she was responsible for global marketing strategy and branding, investor and analyst relations, go-to-market strategies and product positioning. For example, she successfully led the company’s geographic expansion and market entry in the Middle East and the Asia-Pacific region. Danesh Kajouri’s extensive experience in strongly growing organizations makes her an ideal choice for her responsibilities at USU.

“With more than 40 years on the market, USU is a big company with strong values, an inspiring vision and proven products for customer-centric services that strengthen the global customer base,” says Danesh Kajouri. “USU is a special company with deeply rooted values and the goal of transforming the customer experience through state-of-the-art technologies. I’m looking forward to working with this remarkable and talented team to accelerate USU’s growth and its further international expansion.”

“Maryam can point to an impressive record of successes in B2B technology companies that are at critical points in their growth. This is why we’re convinced that her leadership qualities and her brand management knowledge will contribute to strengthening the USU brand and driving forward our growth,” Strehl adds.