USU expands market presence in Turkey

USU has opened a new representative office in Istanbul. The leading European manufacturer of IT management and customer service solutions is expanding its international presence with this office in order to broaden its cooperation with local companies and partners and optimally leverage the potential of the Turkish growth market.

USU has achieved some notable successes in Turkey in recent years. One outstanding example is the project for Türk Telekom, which won the 2023 IDC Award in the IT Cost Efficiency category. With the help of USU Software Asset Management (SAM) and support from USU’s Turkish partner MOS Academy, Türk Telekom made savings worth ten times its investment in the project in the space of just three years. The project for Akbank achieved similarly impressive results, with the SAM solution helping the customer to efficiently manage its extensive software portfolio and minimize compliance risks.

Achim Rudolph, Senior Vice President & Managing Director Sales at USU, explained the strategic decision: “USU’s new office in Istanbul is about having a presence as close to the customer as possible. This will enable us to work with our partners to localize our solutions and services more effectively so that we can address the specific requirements of the Turkish market.”