Big players like Amazon, Google & Co. are living examples of what maximum customer centricity can look like, and customers are transferring these experiences to their entire user behavior, both in their private and professional lives. Companies must therefore consistently align their products and solutions as well as the entire customer experience with customer needs in order to achieve greater user-friendliness and acceptance.
We support you in the development of your UX digital strategy through conceptual consulting, design thinking processes, user-centered design as well as technological implementation and optimization.
With USU, you can count on a reliable partner for the design and implementation of user-centric digital solutions. With many years of experience in the field of digital experience concepts and design, we provide you with experts who reliably accompany you throughout the entire course of the project.
How do users move around my website? How user-friendly is my product? Am I reaching the right target group with my messages? We take stock of your products and applications and identify optimization potential and user-oriented solutions.
Together with you, we develop a holistic digital strategy that focuses on the needs of your customers and users. We advise you on product strategy, target group definitions, UX and creative workshops.
Based on the defined strategy, we conceptualize and design your digital product. We define the information architecture of your website, plan the user guidance through your new app and design user-friendly interfaces for your software product.
Website analytics, usability testing and continuous user research provide valuable insight into the behavior of your target groups and their experience of your digital product. Based on this, we derive fields of action for the continuous optimization of your application.