USU Logo

AI Platform

Our Customers

Careers
Customer Service
Let's get in touch
Do you have questions or would like to learn more about our solutions?
Contact
  • Home
  • products sam overview

Software Asset Management

Track your inventory, be always audit-ready and optimize license spend with AI-driven Software Asset Management tools.
Book a demo
it-asset-management-itam-screens_minified
meta_logo
telekom-logo
broadridge_logo
tui_logo
airbus_logo
jp-morgan_logo
sanofi_logo
metro_logo
meta_logo
telekom-logo
broadridge_logo
tui_logo
airbus_logo
jp-morgan_logo
sanofi_logo
metro_logo

What is SAM?

Software Asset Management (SAM) is a structured and technology-driven approach to managing, optimizing, and controlling software licenses across the entire IT lifecycle. It enables organizations to maintain compliance with vendor agreements, reduce unnecessary software spend, and gain full visibility into software usage across on-premises, SaaS, and cloud environments.

Modern software asset management tools go far beyond simple license tracking. They automatically discover installed software and subscriptions, reconcile usage data with contract entitlements, identify cost-saving opportunities, and assess compliance risks. Advanced SAM solutions also provide vendor-specific optimization for complex licensing models such as Microsoft, SAP, Oracle, and IBM.

By combining automation, analytics, and contract intelligence, SAM empowers IT, procurement, and finance teams to make data-driven decisions, strengthen their audit readiness, and align software investments with business strategy.

Master your licenses with Software Asset Management

Stay in control of costs, compliance, and security. Our AI-powered SAM solution helps you prepare for audits, optimize on-prem and SaaS licensing and costs, and drive real business value—fast. Discover how we create real value.
%

Transparency of your IT assets

%

Faster audit response time

%

License spend reduction

Key features

Open system architecture

We connect to all system and application data sources with ease and can import, share and transform data from all formats.

Flexible data collection

Our solution allows two methods for gathering data: agent and remote technologies to get the best coverage and supplementary results.

AI-powered data management

We generate data that is fully reliable for license calculations, possible through automated software recognition and smart normalization.

Simplified license management with simulations

We turn complex server, cluster, and virtualization licensing into clear insights. Simulate “what if?” scenarios to find the most cost-effective options fast.

Compliance insights for each software vendor

We precisely calculate compliance by analyzing usage metrics and vendor rules. View results easily through personalized dashboards.

SaaS discovery

We provide a centralized overview of the SaaS environment helping to track and manage unapproved (shadow IT) or unplanned SaaS consumption.

Automated license reharvesting

Our solution monitors license and subscription usage automatically, helping you optimize costs with powerful, fully automated reharvesting.

Financial overview of your software

Get a full view of license costs, usage, and compliance. Manage cloud data and right-size your subscriptions to match real needs.

Why USU Stands Out Among Software Asset Management Tools

Not all software asset management tools are built for the complexity of modern enterprise IT. Many solutions focus on isolated use cases or specific environments. USU takes a broader, enterprise-grade approach.

Complete SAM across all environments

While some tools specialize in either on‑premises or SaaS, USU unifies software, SaaS, and cloud entitlements in one platform—eliminating data silos and fragmented reporting.

Deep vendor license intelligence

Complex licensing models from vendors like Microsoft, SAP, Oracle, and IBM require more than standard discovery. USU combines automated recognition with embedded vendor-specific license logic to deliver accurate compliance and optimization insights.

AI-driven optimization and audit readiness

Beyond visibility, USU applies AI-powered analytics to identify cost-saving opportunities, simulate licensing scenarios, and assess audit risks—helping organizations act before issues escalate.

Enterprise scalability and flexibility

Designed for global, hybrid IT landscapes, USU supports complex infrastructures, virtualization, and multi-cloud environments with an open system architecture.

Software plus expert services

Effective SAM is not just about tools. With optional managed services and over 20 years of ITAM expertise, USU supports organizations in building sustainable SAM processes—not just generating reports.

Comparison of different ITAM tools

Whether you're optimizing licenses, preparing for audits or aligning IT operations with finance, always try to discover which solution fits your unique environment best. 

Read the Tool Comparison Blog

SAM for any use case

SAM for Clients & Datacenter

Manage your software licenses with SAM for Clients + Datacenter

Manage your entire license portfolio—on-premises, cloud, and hybrid—in one place. Stay in control across major vendors like Adobe, IBM, Microsoft, Oracle, SAP, VMware, and many more.

Learn more

SAM for SaaS

Take control of your consumption costs with SAM for SaaS

Get a full overview of all your SaaS applications, detect unused subscriptions, avoid over-licensing, and cut costs by up to 30% with smart optimizations like automated reharvesting.

Learn more

SAM for SAP® Software

Manage your SAP licenses with SAM for SAP® Software

Only pay for the SAP licenses, digital access, and authorizations your teams really need. Our smart optimization solution ensures ideal conditions and full compliance—on-premises and in the cloud.

Learn more

ITAM Managed Services

usu-it-asset-management-teamwork_1920x1080px

Enhance your license management with suitable Managed Services

ITAM isn’t plug-and-play. That’s why we offer tailored services and long-term support—from tech to process. Get expert guidance, trusted tools, and a partner who knows your needs. Our in-house team brings 20+ years of ITAM and SAM experience to every project.

Learn more

Hear what our customers say

See all
usu-it-asset-management_axel-springer_1000x1000px

Axel Springer streamlines costs with intelligent SAM

6-digit SaaS spend savings for large vendors

Read more
usu-it-asset-management_metro_1000x1000px

Centralized SAM solution minimizes manual effort and software costs.

METRO introduces group-wide IT asset management.

Read more
usu-it-asset-management_ima_1000x1000px

USU SAM helps IMA Group to optimize SAP license and control spend.

Compliance risks become thing of the past thanks to USU SAM.

Read more
AKBank Building 1

ITAM creates software asset transparency in a major bank

Cost control and compliance made easy

See more

We do our best work. Always.

Leader_181961

One of the best SAM tools in 2025

USU is proud to be recognized as a Leader in The Forrester Wave™: Software Asset Management Solutions, Q1 2025.
Learn more
itam-enterprise-sam_1920x1080px

High ROI, strong features

We have proudly received the ITAM Review Certification for our Enterprise SAM solution.
Learn more
SoftwareAssetManagementTools_MomentumLeader_Leader

Flexible SAM tool for everyone

USU was named a G2 Momentum Leader for its outstanding performance and customer satisfaction.
Learn more
Spark-Matrix-Badge

Above-average customer benefit

USU was named a leader in the 2024 SPARK Matrix™ for its strong security, seamless system integration, and powerful management tools.
Learn more

More Resources

Frequently Asked Questions

Why are Software Asset Management tools important for enterprise?

As IT environments become more complex, organizations need reliable data to avoid overspending and compliance risks. Enterprise-grade solutions provide automated discovery, vendor-specific license intelligence and advanced analytics to support strategic decision-making.

What should you look for in Software Asset Management tools?

When evaluating Software Asset Management tools, look for comprehensive discovery capabilities, SaaS and clous support, embedded vendor license logic, automation features and scalable architecture for hybrid environments.

How can we reduce software licensing costs?

By identifying unused or underutilized licenses, automating reharvesting and aligning usage with contract entitlements. Continuous monitoring ensures subscriptions and on-prem match real business needs.

How do you stay prepared for software audits?

Continuous compliance calculations, clear reporting and scenario simulations help detect risks early and respond confidently to vendor audits.

Get in touch with an expert

Do you have questions about our offering? A quick call can be way more helpful than a long email chain. Talk to one of our experts to explore our products and see them in action.

usu-it-asset-management_brian_1000x1000px

Brian Riley

Sales Development

IT Asset Management

Send us a message

No matter if you like to partner with USU or just have a few questions.

USU Logo
USA

USU Solutions Inc.
20 Guest St., Suite 202
Boston, MA 02135
Phone: +1 (617) 307-7733

Germany (Headquarter)
USU GmbH
Spitalhof
71696 Möglingen
Tel.: +49 714 14867 0

YoutubeFacebookLinkedInInstagram

Products

Customer Service Knowledge ManagementIT Asset ManagementSaaS ManagementFinOpsIT MonitoringIT Service Management

Why USU

About usManagementLocationsPartnerCareersSupportBlogNews

Topics

ITSMITILBYOLFinOpsSaaS ContractsKnowledge BaseKnowledge ManagementSoftware Asset Management
Sign up for the latest news
Newsletter
See products in action
Get a demo

© 2026 USU Solutions Inc.