B2B & B2C Service Portals

Ensure customer satisfaction with fast, intuitive self-service

Give your customers the online service portal they want

Users have increasingly high expectations set by global companies like Amazon and Google and demand sophisticated digital services from your business. USU solutions ensure your company remains a step ahead of the competition with quickly accessible, efficient online self-service geared to both the B2C and B2B branches. Deliver the products and services your customers need, anytime and anywhere, with a modern digital experience platform. You’ll boost customer loyalty and capitalize on upselling potential.

Benefits of our Service Portals

For your company

  • Competitive differentiator from excellent service 
  • Improved service efficiency with automation, self-help, and personalization 
  • Lower service costs 
  • Stronger customer loyalty 
  • Higher up- and cross-selling potential — e.g. with personalized service options

For your customers

  • One solution for all interactions with your company, including services, processes, information, and commerce 
  • Fast help thanks to intuitive self-service options, communities, and forums 
  • Unified customer experience across all service channels 
  • Simple order handling with integrated e-shop” 

Built on the leading Liferay DXP platform

USU uses market leading Liferay DXP technology. It includes a variety of modern tools and out-of-the-box services. These tools and services help you to design effective communication and interaction options for different target groups along the entire customer journey. Liferay DXP also offers you maximum flexibility to customize it to your company’s requirements and use-cases to quickly and successfully deploy a modern service portal.” 

Learn more

Selected features


Powerful self-service options in the form of chatbots, communities and forums offer customers speedy assistance and reduce your customer service workload and costs. 

Service processes

Quickly and easily map service processes such as contract renewals, ticket routing, or federated searches to improve your services. 

Analytics and personalization

Personal purchase recommendations and forward-looking services enhance customer satisfaction. 

Customer experience management

Solutions for target group segmentation, personalization, recommendations, and more help you optimize customer experiences throughout the customer journey.

Liferay Commerce

This integrated e-commerce solution delivers fast checkout and a frictionless customer experience.

AI-supported services

Artificial intelligence options such as predictive maintenance, individualized service options, and more make your service future-proof.

With USU and Liferay as a basis, we have created a central platform that delivers user-friendly access to the company’s services for all our target groups — brokers, customers, and employees.

Oliver Braun, Project Manager, Stuttgarter Lebensversicherung a.G.

A single source of expertise from project start to finish

Consulting and conception

We work with you to develop a targeted vision that meets your individual  needs. We adopt an iterative approach to implement this vision.

User-experience design and usability

A compelling user experience is key to acceptance and the success of your service portal. Our UX experts develop a uniform, user-friendly interface for your target group — tailored to match your corporate design.

Development and implementation

Drawing on years of expertise, our developers implement your service portal using future-proof technologies. With innovative add-ons such as AI services, chatbots, and knowledge management, you get customized solutions to meet your requirements and use-case.

Application management and support

Maintenance, service, hosting, and further development: Our application management experts maintain your service portal reliably over the long-term so you can concentrate on your core business.

USU — your partner for Liferay-DXP service portals

USU has been a certified Liferay Service Partner since 2011 and is certified as a Platinum Level partner,  the highest partner status available. Our team of over 30 consultants who specialize in Liferay projects has already successfully implemented hundreds of projects,   from consulting and conception, to design, development, and regular maintenance.  

Certified as a partner for Liferay DXP Cloud and Liferay Commerce, USU offers you even more expertise in building and operating service portals.”  

White Paper

Next Generation Chatbots

Chatbots are getting better all the time. Forget the clunky bots of years past. The next generation of chatbots offer a new conceptual and technical framework which means new opportunities for you in customer service.

Smart Businesses use USU Self-Service Management

See more customers
ALTE LEIPZIGER Lebensversicherung a.G.AOK NordostARBURG GmbH + Co KG
AVISTA Corp.Axians ICT Austria GmbHAxpo Services AG / Axpo WZ-Systems AG
BIT BW (IT Baden-Württemberg)BMW AGBaloise Group / Basler Versicherung AG
BayWa IT GmbHBayerische VersorgungskammerBechtle AG
Bundesagentur für ArbeitC&A Services GmbH & Co. OHGCommon Sense Consulting GmbH
Comramo KID GmbHConcordia Versicherungs-Gesellschaft a.G.DATAGROUP SE
DEVK Allgemeine Versicherungs-AGDeutsche Leasing AGDeutsche Telekom IT GmbH
Deutsche Telekom Technik GmbHEDAG Engineering GmbHEMAG Gruppe
ENAV S.p.A.EWERK Group (EWERK Digital GmbH)Eni Austria GmbH
Ferrovie dello Stato Italiane SpA (FS Technology)Festo SE & CO. KGFiducia & GAD IT AG
Finance Elements GroupGISA GmbHHALLESCHE Krankenversicherung auf Gegenseitigkeit
Hamburg Südamerikanische Dampfschifffahrts-Gesellschaft A/S & Co KGHamburger Hochbahn AGHansgrohe SE
IAV GmbHINAIL - Istituto Nazionale Assicurazione contro gli Infortuni sul LavoroIT Consult Halle GmbH
Jungheinrich AGKantonspolizei ZürichKlinikum Nürnberg
Komm.ONE AöRLVM Landwirtschaftlicher Versicherungsverein Münster a.G.Landratsamt Bodenseekreis
Lanxess Deutschland GmbHMAHLE International GmbHMEF -  Ministero dellEconomia e delle Finanze
MTU Aero Engines AGMainova AGMed-Lab medizinische Dienstleistungs GmbH (Labor Staber)
Müller Holding Ltd. & Co. KGOetker Daten- und Informations­verarbeitung GmbH & Co. KG (OEDIV)Open Grid Europe GmbH
Pilz GmbH & Co. KGPost CH AG - Die Schweizerische PostPoste Italiane S.p.A.
RUAG DefenceRobert Bosch GmbHRolls-Royce Power Systems AG
S&T AGSIG Information Technology GmbHSilhouette International Schmied AG
Stadt KölnStadtverwaltung GrevenbroichStuttgarter Versicherung Holding AG
T-Systems Austria GesmbHTRUMPF GmbH & Co. KGTechnisches Finanzamt Berlin
Thyssengas GmbHWilhelm Böllhoff GmbH & Co. KGgkv informatik GbR
ver.di Vereinte Dienstleistungs­gewerkschaft

Service portals boost self-services efficiency

Learn more about our solutions first-hand: