Which FinOps Tools Are Out There?

Industry experts like Gartner highlight the biggest FinOps names in its Magic Quadrant for Cloud Financial Management Tools.
These are established vendors with a broad global presence. But vendors listed by Gartner are not the only options. Smaller vendors can also offer strong solutions, sometimes with more flexibility or better pricing.
Another option where you can investigate are software vendor platforms like G2 or the largest community of FinOps experts, FinOps Foundation. 

If it comes to FinOps expertise there is one community that has shaped the FinOps market like no other. FinOps Foundation is continuously delivering education, building the key framework for FinOps practitioners and is driving new data standards like FOCUS. Today, almost every large company structures its cloud management activities around FinOps Foundation best practices. 

The FinOps Foundation landscape represents a wide spectrum of vendors that have been certified and is another resource for identifying top enterprise FinOps tool or FinOps Services providers. 

The right FinOps tool depends on what you want to achieve. Start by getting clear on your goals—this helps you choose the features and support that matter most. 

• Who needs support from day one? Identify the FinOps workflows or team members that need immediate help. 

• What’s next on your roadmap? Plan ahead for the capabilities you’ll need in the next two to three years. 

• Who else will benefit? Think beyond IT—include teams like DevOps, cloud engineering, procurement, finance or HR. 

• What’s your budget? Use it as a starting point. A strong ROI can justify a higher investment—if the value is there, it’s worth it. 

When you define your scope early, it’s easier to find a solution that fits today and scales for tomorrow. 

Most enterprise FinOps tool vendors don’t share price lists online. FinOps tool costs vary significantly and depend on the tool type. 

Native Cloud Provider Tools like AWS Cost Explorer or the Azure Pricing Calculator are often free or have a low-cost model, as they are built into the cloud platform itself. 

Third-Party FinOps Platforms typically require a subscription fee, often tiered based on the number of cloud accounts, users, or resources managed. 

To estimate FinOps tool costs, you need to consider your specific cloud usage, the features you need, and whether you will use native cloud tools, third-party platforms, or a combination of both  

See a flat pricing model (1.5%) based on managed cloud resources: 

Additional costs might include implementation, implementation, training or enterprise support.  

These figures provide a rough estimate, final pricing depends on your specific needs. We’ll cover the detailed requirements in Phase 3 - How can we prioritize our FinOps tool requirements and run RFPs. 

Once you’ve explored available tool vendors the next step is creating a longlist—a manageable selection of potential FinOps vendors. This step is quick and easy and doesn’t require much effort. All you need to do is identify your high-level requirements—both for the tool and the vendor. At this stage, focus on factors you can verify directly on vendor websites. There’s no need to contact sales teams or deal with unnecessary questions just yet. 

As a next step you need to build a strong buying group, because choosing a FinOps tool isn’t a solo decision. To make the right choice, you’ll need a well-rounded buying group that brings together both internal decision-makers and allied personas. Here’s who to include:   

• FinOps practitioners – Are responsible for implementing and managing FinOps practices within an organization. They work to optimize cloud spending, improve cost transparency, and foster a culture of cloud financial accountability by collaborating with engineering, finance, and other teams. 

• Leadership  – When adopting FinOps, there will be a need to work with most C-level executives to gain approval, buy-in, and involvement in conducting FinOps, purchasing a FinOps tool and achieving its goals.  

• Procurement – Procurement roles use insights provided by the FinOps team for identifying sourcing and purchasing of product and services within a Cloud Platform Vendor.

• Product owner – Their primary goal: Quickly bring new products and features to market with an accurate price point. 

• Finance roles – they normally report to an organization’s CFO or CIO and seek for accurate budgeting, forecasting, and reporting cloud costs.  

• External influencers – Industry subject matter experts who bring a broader perspective. 
  

• Vendors – Sooner or later, you’ll connect with vendors. Choose those who communicate openly, respond quickly, and build relationships based on trust.  

Longlist in hand and buying group setup? Great. Next, we’ll walk you through how to shrink your longlist into a shortlist—without the stress.